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Messaging and Positioning

Help Your Customers Understand What Makes You Special

Clear messaging that explains your value and stands out from competitors

When you’re close to your product, it’s hard to explain it simply. I help you find the right words to describe what you do, why it matters, and how you’re different from everyone else. Good messaging makes everything easier—from your website to sales calls.

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Turn Complex into Clear

Technical products are often hard to explain. I’ll help you break down complicated features into benefits that make sense to everyone—from technical experts to business leaders. When people understand what you do, they’re more likely to buy.

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Connect with What Customers Care About

Customers don’t buy products—they buy solutions to their problems. I’ll help you identify what your customers really care about and frame your product as the answer they’ve been looking for. This creates messages that grab attention and drive action.

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How We'll Create Your Messaging Framework

Step 1: Discovery

We start with conversations with your team to understand your product, customers, and what makes you different. I'll ask lots of questions to uncover insights you might take for granted.

Step 2: Customer Research

The best messaging comes from customer insights. I'll talk with your customers to understand why they chose you, what problems you solve, and how they describe your value in their own words.

Step 3: Messaging Development

Based on our discoveries, I'll craft clear, compelling messages that explain what you do and why it matters. We'll refine these together to make sure they feel right.

Step 4: Messaging Guide Creation

I'll create a practical guide with all your core messages, examples of how to use them, and guidance for different situations. This becomes your company's messaging bible.

Why Clear Messaging Matters

Faster sales cycles

When customers 'get it' quickly, they buy faster.

Consistent communication

Everyone tells the same compelling story.

Better marketing results

All your content has clearer purpose.

Easier decision-making

A solid framework helps you evaluate ideas.

Ready to get clear about your message?

Let's talk