Content Strategy
Content That Works For Your Business
A thoughtful plan for creating content that attracts and converts customers.
Random blog posts and social media updates rarely bring in business. What works is content that answers your customers’ questions at exactly the right time. I’ll help you create a practical plan for making content that attracts potential customers and guides them toward choosing your solution.
What it is
What Actually Goes Into a Content Strategy?
A content strategy isn’t complicated—it’s just thoughtful. We’ll figure out who your ideal customers are, what questions they have during their buying process, and what content will help them choose your product. The result is a clear roadmap that tells you exactly what content to create and why.
Key Components
What You'll Get in Your Content Strategy
One sentence here.
Customer Journey Map
Understanding what questions customers have at each stage—from first realizing they have a problem to making their final decision.
Content Audit
A review of what content you already have and how well it’s working.
Content Gaps Analysis
Identifying where you’re missing important content that could help convert customers.
Content Calendar
A practical schedule of what to create and when to publish it.
Content Types and Formats
Guidance on whether to create blog posts, videos, case studies, or other formats based on what your customers actually prefer.
Measurement Plan
Simple ways to track whether your content is actually bringing in business.