Services
How I Help Tech Companies Communicate Better
Practical services that make your complex products easier to understand and sell
I offer three core services that help you explain what you do, create content that works, and connect with your customers. Each service can stand alone or work together as part of a complete approach to making your product easier to understand and sell.
Finding the Right Words
Messaging Frameworks
When everyone at your company explains your product differently, customers get confused. I’ll help you create a clear, consistent story about what you do and why it matters—one that the whole company can use.
A messaging framework gives you the exact words to explain your product in a way that makes sense to customers. It includes your main value proposition, key messages, customer-focused benefits, and specific language to use (and avoid).
The end result? Your team stops debating how to describe your product, your marketing becomes more effective, and customers understand your value much faster.
What You Get
- Workshop time to uncover what makes your product special
- Customer research to understand how they describe their problems
- Clear, jargon-free messaging document the whole company can use
- Training session to help your team apply the new messaging
Client Example
A data analytics company was struggling to explain their platform in a way that non-technical buyers could understand. We created a messaging framework that focused on business outcomes rather than technical features. Their sales team reported that prospects started ‘getting it’ much faster, and demo requests increased by 35% within two months.
A Plan that Makes Sense
Content Strategy
Random blog posts and social media updates rarely bring in business. What works is content that answers your customers’ questions at exactly the right time.
I’ll help you create a practical plan for content that attracts potential customers and guides them toward choosing your solution. We’ll identify what questions they have during their buying process and what content will help them choose your product.
The result is a clear roadmap that tells you exactly what content to create, when to publish it, and how to measure if it’s working.
What You Get
- Analysis of your current content and what’s working (or not)
- Customer journey map showing what information people need at each stage
- Content gap analysis to identify high-priority pieces to create
- Practical content calendar with specific topics and formats
- Measurement framework to track business results
Client Example
A software company was creating weekly blog posts but seeing little return on their investment. We developed a strategy focused on creating fewer, higher-quality pieces that directly addressed customer questions at key decision points. Within three months, their content was generating three times as many qualified leads.
Words and Visuals That Work
Content Creation
Sometimes you just need someone to write or design great content. I create clear, compelling content that helps your customers understand what you do and why it matters.
From website copy that explains your product simply to case studies that show your value, I’ll help you create content that drives real business results. Everything I create focuses on clarity, purpose, and effectiveness—no unnecessary jargon or marketing fluff.
Writing Services
- Website copy that clearly explains what you do
- Case studies that show your product solving real problems
- Blog articles that answer customer questions
- White papers that establish your expertise
- Email sequences that nurture leads
Design Services
- Infographics that make complex concepts simple
- Clean, professional presentation decks
- Well-designed documents and guides
- Visual content for social media and marketing
Client Example
A compliance company needed to explain their approach to non-technical executives. We created a series of clear, visually appealing one-pagers that their sales team could use in meetings. The sales director reported that these materials cut their explanation time in half and helped close deals faster.
How Working Together Works
Every project starts with understanding your business, your customers, and your goals. From there, I follow a clear process to make sure you get results you’re happy with:
Many clients start with a messaging framework, then move on to content strategy and creation. Working together across these services creates a consistent approach that drives better results.