Frequently Asked Questions
You've got questions, I've got answers.
As Director of Marketing with decades of experience in B2B marketing, I help SaaS companies transform complex products into compelling stories that resonate with their target audience and drive measurable results.
About My Services
What exactly do you do?
I help tech companies explain what they do clearly. I create messaging frameworks that make complex products easy to understand, develop content strategies that attract the right customers, and write clear content that drives business results. In short, I help you find the right words to connect with your customers.
Do you work with companies outside the tech industry?
While I specialize in helping tech companies and software businesses, the principles of clear communication work for any complex product or service. Feel free to reach out and we can discuss if we’d be a good fit.
Where are you located?
While I’m based in Portland, Oregon, I work remotely with clients across the country. All our collaboration can happen via video calls, email, and shared documents, so location isn’t a barrier to working together.
Process & Working Together
What does your process look like?
Every project starts with understanding your business, customers, and goals. From there, the process varies depending on what we’re creating together, but it always includes plenty of collaboration, clear communication, and opportunities for feedback and refinement.
How long do projects typically take?
It depends on the scope, but here are some general timeframes:
- Messaging frameworks: 3-4 weeks
- Content strategies: 2-3 weeks
- Content creation: Varies by type and volume
Do you offer retainer services?
Yes, I’ve worked with clients on monthly retainers that include ongoing content creation, strategy refinement, and messaging support. These arrangements give you consistent access to my help without having to start from scratch each time.
Will you work with our internal team?
Absolutely. I’m happy to collaborate with your marketing team, subject matter experts, or other stakeholders. Often the best results come from combining your deep product knowledge with my outside perspective and communication expertise.
Practical Matters
How much do your services cost?
I provide custom quotes based on the specific needs of each project rather than one-size-fits-all packages. After our initial conversation about your goals, I’ll provide a clear proposal with pricing. My rates reflect the quality and effectiveness of the work I deliver.
What do you need from me to get started?
To get started, I need to understand your product, your customers, and your goals. We’ll begin with a conversation, and then I may ask for existing materials like your website content, sales decks, competitor information, and any customer research you’ve done.
Do you sign NDAs?
Yes, I’m happy to sign a non-disclosure agreement before discussing sensitive information about your business or products.
How do we measure success?
We’ll define specific goals at the beginning of our project, which might include increases in demo requests, shorter sales cycles, higher conversion rates, or improvements in how easily customers understand your product. I’m committed to creating work that delivers real business results, not just nice-looking documents.
What if we need revisions to the work?
My process includes revision cycles, and I’m not happy until you’re happy. My goal is to create content and messaging that works for your business, so I welcome your feedback and will make necessary adjustments to get it right.